Forrester Research, Inc

Forrester Research, Inc. operates as an independent research, data, and advisory services company in the United States and internationally. It operates through Research, Product, and Project Consulting segments. Its primary syndicated research product is Research, which offers clients with access to its syndicated research designed to inform their strategic decision-making. The company's Research product offerings consist of cross-linked documents that interconnect the company's playbooks, reports, data, product rankings, best practices, evaluation tools, and research archives, which are provided through role-based Websites. It also offers leadership boards that are peer groups for executives and other senior leaders at large organizations; and executive programs to chief marketing officers and chief information officers with personal coaches who help the executives and their teams establish and tackle their initiatives. In addition, the company provides analytics products and services, including Customer Experience Index, a framework for assessing and measuring customer experience quality; Consumer Technographics, a quantitative research program that provides access to the data, insights, and analytic tools; Business Technographics, which provides assessments of what motivates businesses to choose certain technologies and vendors, as well as measures and reports on the current information consumption patterns of key influencers for large technology purchases; FeedbackNow, which allows companies to measure, analyze, and improve customer experience; and ForecastView that provides a detailed evaluation of market size, based on expert analysis and quantitative insights from consumer and business surveys. Further, it offers advisory and project consulting services, as well as hosts various events in North America, Europe, and Asia. Forrester Research, Inc. was founded in 1983 and is headquartered in Cambridge, Massachusetts. Show More...